About

Born in Belgorod, March 16th. My parents and sister are from Baku, so the question of where I'm actually from was open from day one.

I studied at Belgorod Industrial College, majoring in informatics. No university degree — never actually held me back, except on forms.

In 2012 I went into the army, stationed outside Moscow. A year that sorted a lot of things out. Alongside it — aikido, all the way to master of sport.

I started out as a developer. Then it kept climbing: deputy head of web projects, head of digital marketing, and now marketing across an eleven-country region, at a multinational tech company. The question underneath it all stayed the same: how do you explain something complicated simply, and make the system run as efficiently as possible.

I love Lego, mechanical keyboards, film, and tabletop and video games.

I change cities more often than most people do. Belgorod, Kursk, St. Petersburg, Moscow, Bishkek, Almaty, Tashkent, Astana, Baku — and now Ma'ale Adumim. Work, war, circumstance — different each time, but always starting over.

I landed in Ma'ale Adumim in December 2025. For the first time in a while, there's a sense that I don't have to keep running. Judaism has become a real part of who I am — not by blood, by choice. I'm learning Hebrew.

I call myself half-techie, half-marketer. Some would say "generalist" — I'd say I just never got around to picking a side, and at some point stopped trying to. Now I use AI to simplify, structure, automate — the same thing I did by hand for the last ten years, just faster.

That's where the logic I run on comes from: code should work for you, not the other way around.

I spend most of my day in the terminal. My AI agent knows my habits better than I do. It remembers context, picks up tasks, and doesn't ask dumb questions. I delegate everything that can be delegated, and free up my head for what actually matters.

I build things. Not for a portfolio — so they solve my own problems. If the tool doesn't exist, I make it. If it exists but it's clunky, I automate it.

I'm not interested in hype. I'm interested in whether it works without me. Whether it's still running at three in the morning while I'm asleep. Whether it still works a month from now without me touching it once. That's real engineering.